MY OPINION ON A LONG-STANDING POLICY FLAW AND ITS NEEDED REPEAL BY NAR:
The Clear Cooperation Policy (CCP) is dividing our industry in half—50% want it repealed, 50% want reform. That alone proves its foundation was flawed. Now, we stand at a crossroads: double down on a failing policy or do the right thing and remove it entirely.
This isn’t just about a rule; it’s about the principles we claim to uphold. Free and open markets drive innovation, consumer choice, and competition. But the CCP does the opposite—it restricts, regulates, and limits options. Trying to clutch onto the old “keys to the castle” isn’t protecting our industry; it’s undermining the very cooperation and collaboration it was meant to foster.
The Clear Cooperation Policy (CCP) is a rule established by the National Association of Realtors (NAR) originally designed to ensure fair and transparent listing practices in the real estate industry. Under this policy, which took effect in May 2020, agents must submit listings to their MLS within one business day of publicly marketing the property—including signs, social media posts, flyers, or digital advertising. Their goal was to prevent “pocket listings” (exclusive off-market or coming soon) that limit access to properties. CCP prevents agents from sharing information about upcoming or pocket listings to agents outside the subject brokerage.
In the coming weeks, it’s been rumored that NAR plans to make an announcement about CCP. This decision is critical—not just for today but for the future of our profession. NAR has had a disastrous few years. Membership is questioning its future under an overregulating body that feels more focused on control than advocacy. The message is clear: repeal CCP or risk losing more members who no longer see alignment with NAR’s values.
Let’s be real—this policy isn’t just controversial; it’s legally vulnerable. Attorney Ketchmark’s latest warning makes it clear: if NAR refuses to act, the courts will. The choice is simple: do we let the free market reign, or do we cling to outdated policies that will only lead to more division and legal battles?
This isn’t just my opinion—it’s a sentiment shared by so many of my colleagues who have watched our ability to truly collaborate erode over the last five years. Ironically, a policy meant to promote cooperation has done nothing but divide us.
It’s time for NAR to listen. The future belongs to those who embrace change—not to dinosaurs waiting for extinction.
Disclaimer: The views expressed in this post are solely my own and do not reflect the opinions or positions of my brokerage or any affiliated organizations. My perspective is shaped by my experience in the industry and conversations with colleagues who share similar concerns.
