Adam Featured In
Adam Pretorius is a top-producing luxury real estate agent, developer, and design-forward homebuilder based in Iowa City, Iowa. With over $35 million in annual sales and a reputation for blending market savvy with trendsetting design, Adam is a sought-after voice on housing trends, real estate economics, and the intersection of architecture and lifestyle.
He’s the owner of a high-end construction and remodeling company, co-owner of several land developments, and an investor in multiple properties across Eastern Iowa. Known for his bold commentary and innovative marketing, Adam has been featured in Yahoo Finance, HousingWire, and local media for his insights on market cycles, affordability, and policy shifts. His real estate brand is built around the mantra “Move Forward by Design”—a nod to his belief that homes should not only function well but inspire.
With a deep background in interior design and a keen understanding of macroeconomic forces, Adam regularly contributes to conversations around the future of homebuilding, generational buying shifts, and real estate tech disruption. He’s also an educator, teaching Realtors how to integrate AI and tools like ChatGPT into their business.
Whether offering commentary on the latest Parade of Homes trends, unpacking Fed interest rate decisions, or dissecting why shiplap won’t die, Adam brings a voice that’s smart, sharp, and never sugar-coated.
You can view Adam's recent media features below:
